Creating and sharing knowledge for telecommunications

Project: ShopAnalytics: Sistema de Rastreamento e Analytics de Consumidores em Espaços Comerciais Indoor

Acronym: ShopAnalytics
Main Objective:
​The ShopAnalytics project ​envisions the research and development of a low-cost solution to automatically analyse the behavior of the consumers inside big shopping areas, namely hypermarkets, in order to optimize the given area and improve sales while improving the consumers' experience.
The main project objectives comprise:

​1​ - Telecommunications System Architecture:
​Telecommunications System Architecture for tracking moving consumers in a commercial area​. It should be low-cost, easily configurable, and adaptable to different topologies and spacial interferences, using RF technology.

​2​ - Visualisation and Data Mining Algorithms:
Web analytics engine capable​ of extracting relevant patterns related to the consumers' behavior in-store, which eases the comercial space optimisation for improving sales and the customers' experience, without compromising their privacy.

3- Proximity Sensors:
Development of a portable low-cost and low-consumption proximity sensor, capable of detect and track Bluetooth Low Energy (BLE) tags and report their data to our analytics cloud, acting like a BLE-WiFi Gateway.

4- Internet of Things:
Development of a miniature low-cost and low-consumption BLE tag, that may be embedded to any object related to the consumer.
Reference: NORTE-01-0247-FEDER-011426
Funding: Norte2020 - Programa Operacional Regional do Norte
Start Date: 01-04-2016
End Date: 30-11-2018
Team: Sérgio Ivan Fernandes Lopes, Pedro Renato Tavares Pinho, Nuno Miguel Gonçalves Borges de Carvalho, Jose Manuel Neto Vieira, Felisberto Sequeira Pereira
Groups: Radio Systems – Av
Partners: LAPA Studio, Lda, NANIUM
Local Coordinator: Sérgio Ivan Fernandes Lopes

Associated Publications