We consider the effect of quantum friction at zero absolute temperature resulting from polaritonic interactions in closely positioned two-dimensional arrays of polarizable atoms (e.g., graphene sheets) or thin dielectric sheets modeled as such arrays. The arrays move one with respect to another with a nonrelativistic velocity v≪c. We confirm that quantum friction is inevitably related to material dispersion, and that such friction vanishes in nondispersive media. In addition, we consider a classical analog of the quantum friction which allows us to establish a link between the phenomena of quantum friction and classical parametric generation. In particular, we demonstrate how the quasiparticle generation rate typically obtained from the quantum Fermi golden rule can be calculated classically.