| Keywords: |
comércio online; gamificação; Design Thinking; recompensas tangíveis; recompensas intangíveis; engenharia de software; Abstract Online commerce has been growing rapidly in an increasingly digital world. Gamification, the practice of designing games in a context outside the industry itself, can be an effective strategy to stimulate consumer engagement and conversion rate. This dissertation describes the design process involved in introducing gamification to an online store that supports two game servers, one in the United States and another in Portugal. Through the various phases of the Design Thinking process, a gamified system was implemented to meet the various types of users frequently found in the store. The gamification elements were composed of challenges, user levels, featured products and |
